Entertainment Industry Marketing: Never forget the independence of your imagination (podcast epis...

I talked to Jeffery Keilholtz, SVP of Marketing, Broadway Licensing Global, about adaptability, campaign management, and drafting a winning strategy.
Simonne Brown IV · 8 months ago · 2 minutes read


## Overall topic/title: [Jeffrey Keilholtz: Lessons Learned from Marketing to Theaters and Nonprofits]### First subtopic: Win the day- Break down day-to-day routine as VP of Marketing (e.g., sticky notes for to-do's, virtual meetings)- Get into a headspace to start tackling the day's tasks- Prioritize tasks based on company goals (e.g., project deadlines, annual initiatives)- Delegate tasks and responsibilities to team members### Second subtopic: Stay nimble- Adapt to changing market conditions and client needs (e.g., choosing to pivot from one PR firm to another)- Be decisive and flexible in high-pressure situations### Third subtopic: Stay cool under pressure- Keep emotions in check and approach challenges calmly (e.g., remaining composed in high-stakes marketing campaigns or internal crises)- Seek advice and support from mentors or trusted colleagues### Fourth subtopic: Treat endurance as essential- Persist and persevere when working on complex or time-consuming projects- Embrace a growth mindset and continuously seek opportunities to develop skills### Fifth subtopic: Focus on independence of imagination- Allow for creativity and divergent thinking- Trust in one's own ideas and perspectives- Avoid being overly critical of oneself or falling into a trap of self-doubt### Sixth subtopic: Make execution a priority- Focus on delivering tangible results and achieving goals- Emphasize efficient operations and seamless execution- Build a strong and collaborative team to support execution### Seventh subtopic: Nurture partnerships- Form strategic partnerships with other individuals or businesses (e.g., sales team, PR firms)- Maintain open communication and work together towards common objectives### Related content- "Never Forget the Independence of Your Imagination" by Sergey Dryden- "Execution Sets People Apart" by Chris Owens- "Become a True Partner with Your Sales Counterpart" by Michelle Huff